SEO — Search Engine Optimization
Build a clear, accessible website with useful pages that address your audience’s needs. Give every service a distinct purpose, connect related pages, and make your business information easy to understand.
GEO — Generative Engine Optimization
Present your expertise in a form that can support AI-generated responses: explain your services clearly, publish original project evidence, and keep information consistent. Google states that its AI search features use the same foundational SEO practices, with no special additional requirements for inclusion.
AEO — Answer Engine Optimization
Organize content around the questions customers actually ask. Give a direct answer first, then add the explanation, evidence, and context needed to assess it. We use AEO to describe this focus on useful, answer-oriented content.
One strategy with measurable outcomes
At DAS360, we connect these disciplines through service pages, case studies, clear business information, and relevant enquiry journeys. Assess search traffic and qualified enquiries alongside observed AI visibility. Rankings, citations, and inclusion in generated answers cannot be guaranteed. Reference: Google Search Central, AI features and your website — developers.google.com/search/docs/appearance/ai-features
Make your expertise easy to discover, understand, and verify